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  1. Management Software and Analytics- Intro to Social Media

    3. Management Software / Analytics Management Software/Analytics When should I start collecting data You should start right away. It’s isn’t terribly difficult to set up something basic that is completely free, if you do that up front and you can track yo ...
  2. Facebook- Intro to Social Media

    4. Facebook Facebook is wildly popular, with almost a billion daily users it is almost certain that a good percentage of your audience is already there. Here are a few Facebook specific tips to keep in mind when managing your accounts. Prioritise quality ...
    Facebook - Intro to Social Media
  3. The Basics of Usability Testing- Website Usability Testing Guide

    The Basics of Usability Testing In this section, we will discuss the what, when and who of usability testing. what to test, when to conduct user testing, a variety of different types, and who to draw on as testers. Exercise: Become the Tester Usability te ...
    The Basics of Usability Testing - Website Usability Testing Guide
  4. What to Test- Website Usability Testing Guide

    What to Test- Site goals, user tasks, testing scripts and metrics When conceptualizing a website we rarely articulate what users must do, instead, we focus on what our site does.   Before testing, it is extremely important to articulate  your sites’ goals ...
    What to Test - Website Usability Testing Guide
  5. How to Test- Website Usability Testing Guide

    How to Test- Types of usability tests Each type of usability test is best suited to answer a particular type of question. Articulating your testing question and knowing which test best responds to that question is key to your test’s success.  Although som ...
    How to Test- Website Usability Testing Guide
  6. Who to Test- Website Usability Testing Guide

    Who to Test- Participants T he idea of finding individual participants to test your site can be overwhelming and a stumbling block to routine user testing.  However you do not need hundreds of testers to obtain good information.   The Nielson Norman group ...
    Who to Test - Website Usability Testing Guide
  7. Outcomes of Your Test- Website Usability Testing Guide

    Outcomes of Your Test- Evaluation After completing individual tests the next step is to compile and carefully examine the results.  This includes the structured and unstructured feedback, results from remote testing platforms, and additional feedback. The ...
  8. Attachments- Website Usability Testing Guide

    Attachments Please find the attachments referenced throughout this guide.    A general checklist to start your usability testing.pdf A list of remote testing resources with brief descriptions.pdf A starting point to conduct your own heuristic evaluations. ...
  9. Site Goals- Website Usability Testing Guide

    Site Goals To meet each goal, users may need to engage in different tasks, such as navigating different paths. By articulating your goals in concrete terms, you can focus your site’s design and what to test. ​ Example Site Goals Receive donations and pres ...
    Site Goals - Website Usability Testing Guide
  10. User Tasks- Website Usability Testing Guide

    User Tasks Once you articulate your site’s goals and the steps users must take to complete these goals, you must articulate specific questions or tasks.  Frame your questions to ensure users can accomplish realistic tasks that reflect concrete goals.   So ...