Intro to Social Media

Intro to Social Media

Welcome to LSNTAP social media guide. By the end of this I hope to give you all the tools you need to set up and maintain your social media presence. This guide is made possible by by a grant from LSC.

1. What is social media? Why it does it matter?

  • What is social media
  • Why should I care about social media

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2. General Tips / Best Practices

  • Have a plan
  • Collect data
  • Find where your audience is and go to them
  • Make regular updates
  • Provide consistent value
  • Be less formal
  • Use two way communication
  • Be more personal
  • Fast is better than perfect
  • Share success stories
  • Share relevant materials
  • Use pictures
  • Be Innovative
  • Don’t wait to do it

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3. Software to manage/analytics

  • When should I start collecting data
  • Collecting data
  • Management Software
  • Mouse Trackers
  • Twitter analytics
  • Facebook analytics
  • How to use the data

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4. Facebook

  • Prioritise quality over quantity
  • Don’t get too attached to the number of likes
  • Use events
  • Don’t automatically crosspost everything

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5. Twitter

  • Use pictures
  • Use hashtags
  • Talk to other people
  • 120 or less
  • Respond to people
  • Update live from events

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6. Other platforms

  • What is YouTube
  • How should you use it
  • YouTube vs Facebook issues
  • What is Linkedin
  • How should you use it
  • What is it
  • How is it different

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7. Additional Information

  • Best Practices
  • How to Guides

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