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What is social media?
In this day and age everyone is familiar with social media, platforms like Facebook, Twitter, and Linkedin have become all but ubiquitous. At its core social media is about leveling the playing field and valuing user created content above published content. Working with social media takes some getting used to but is worth the effort.
Why should I care about social media?
Addition Information
There is a lot of other great writing other there about the topic of social media, here are a few of the links we found more useful and interesting.
A Few Good Tools for Measuring and Monitoring Social Media http://www.idealware.org/print/2592
Have a Plan
Before you get started figure out what you are want to accomplish. Without doing this you have no way of measuring success and it’s harder to improve your presence. One goal might be to get at least one new client a month through social media, another might be to get 500 people to watch and educational video you created.
Collect data
3. Management Software / Analytics
Management Software/Analytics
When should I start collecting data
You should start right away. It’s isn’t terribly difficult to set up something basic that is completely free, if you do that up front and you can track your popularity as it rises.
We all know that usability testing is critical, but with COVID, we can't do it like we used to. Join LSNTAP, MAP, and GAP for an in-depth look at how to take your usability testing skills to the next level - virtual! In this 90-minute workshop, you'll get a quick brush-up on usability testing and then we'll focus on how to get the best results using online tools to connect with end-users remotely. We'll also hear from four community members about their experiences doing remote usability training.
Intro to Social Media
Welcome to LSNTAP social media guide. By the end of this I hope to give you all the tools you need to set up and maintain your social media presence. This guide is made possible by by a grant from LSC.
Do you have an idea for a project? Are you not sure where to begin? Join us to learn more about planning a successful project. You will learn about the project life cycle and how to turn ideas into tangible projects.
4. Facebook
Facebook is wildly popular, with almost a billion daily users it is almost certain that a good percentage of your audience is already there. Here are a few Facebook specific tips to keep in mind when managing your accounts.
Every year LSC awards millions of dollars in grants. TIG funding provides an opportunity to explore new ways to serve your clients, help build your capacity as a legal aid program, and support your efforts to involve pro bono attorneys. Join us to learn more about the grant process and requirements.
5. Twitter
Right now Twitter is one of the most used platform for social media by nonprofits. Legal services nonprofits in general are less active on twitter.
Use Pictures
People tend to follow lots of people and have to scroll through their tweets quickly, the easiest way to catch someone’s eye in a sea of text is with an image. Pictures are also great because they convey a lot of information without eating up your 140 characters.
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