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What to Test - Site goals, user tasks, testing scripts and metrics
When conceptualizing a website we rarely articulate what users must do, instead, we focus on what our site does.
When to Test - Beginning, Middle and End
Usability testing is a priority when launching a new project, and it is vital to test your interface at each level of the design process.
You should conduct user testing when:
Creating or redesigning a site;
Changing the goals of your site (i.e.:, adding donation capacity to your site);
Who to Test - Participants
The idea of finding individual participants to test your site can be overwhelming and a stumbling block to routine user testing. However you do not need hundreds of testers to obtain good information.
The Nielson Norman group indicates that 5 users can uncover 85% of the major usability issues, and 15 users can find 100%.*
Site Goals
To meet each goal, users may need to engage in different tasks, such as navigating different paths. By articulating your goals in concrete terms, you can focus your site’s design and what to test.
Example Site Goals
Receive donations and present mission
Provide legal information
Reach out to potential donors
User Tasks
Once you articulate your site’s goals and the steps users must take to complete these goals, you must articulate specific questions or tasks. Frame your questions to ensure users can accomplish realistic tasks that reflect concrete goals.
Some questions that you could ask include:
Can a first time user find my agency’s mission?
Can a return user remember how to find my agency’s contact information?
Where once the case book used to be a standard piece of equipment and decor for law offices, modern law offices rely on their tech stack to get things done. So, we have begun assembling this database for legal aid organizations to use as a springboard for their research on what technology product they could use to complete gaps in their tech stack or to replace aging solutions.
Testing Metrics
Once you have identified what you are testing, you must determine what metrics to collect. Your metrics will impact the type of test you conduct. Below are metrics you can collect, broken down by quality components which were introduced earlier.
Learnability: How easily a user can accomplish a basic task the first time on the site.
Self Test/Self Audit
Scenario: You want to test your site's usability, but you have limited time and resources.
What/Why: A self-audit can help you find usability problems. By looking at your site objectively, using the Heuristic Evaluation form to find potential problems, writing questions and testing yourself you can easily surface issues that impact your site. See tech tips in rectangular boxes throughout this guide for additional resources.
A/B Testing or Comparison Testing
Scenario: You have a few options in design layout or navigation.
Validation Test or Verification
Scenario: You are about to launch your new website!
What/Why: Validation tests ensure your website meets certain standards. Set benchmarks for how long tasks should take and evaluate your users against these benchmarks. This quantitative data is measured and can help identify any problem areas.
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