Chris Tuttle - Tuttle Communications
Catherine Rizos - Director of Communications, Massachusetts Legal Assistance Corporation

Tuttle and Rizos talk goal setting and highlight the importance of understanding your audience. With the help of the "Pyramid of Engagement" and the "Three primary networks" rule, Tuttle and Rizos provide great insight to rewarding social media experiences for both legal aid organizations and their viewers.

Check out this webinar to better understand how to move past likes and follows and into purposeful engagements between your content and your users.